The OnProcess Technology Blog
The Engagement Phase starts right after a customer has made a decision to purchase something from you. It begins with the point of sale (PoS) and ends with what I call the point of value (PoV). I define the PoV as:
The point at which customers get the value they were expecting from their purchase and are satisfied with their decision
Article by Ken Bernhardt, Professor of Marketing at Georgia State University’s J. Mack Robinson School of Business Link to article: http://robinson.gsu.edu/news/bernhardt/index.html “Taking the Pulse of Your Customers” by Ken Bernhardt Taylor E. Little Jr. Professor of Marketing and Special Assistant to the Dean Robinson College of Business, Georgia State University Atlanta Business Chronicle – June [...]
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