Article: How Not to Sell A Commodity Product

OPT Take: While written from a primarily sales orientation, the thinking is consistent with our messages to senior executives and marketing teams. Our emphasis in bold. Original Article: http://www.bnet.com/blog/salesmachine/how-not-to-sell-a-commodity-product/13017 How Not to Sell a Commodity Product By Geoffrey James | November 16, 2010 I’m having an amusing time today negotiating a price for a new car.  I’ve [...]

Article: Held Hostage by Service Calls

Link to original article Published on InfoWorld (http://www.infoworld.com) Held hostage by service calls By Christina Wood Created 2010-11-12 03:00AM The last time I needed an at-home service call, I thought, “Does this company think we’re living in the 1950s? Who can be at home from 8 a.m. to 1 p.m. on a Tuesday just because they bought [...]

Study: Customers Will Pay Organization More For A Great Customer Experience

We’ve been saying this for some time to our prospects and clients — here’s some more research to support that position.  –sk Link to original article Customers Will Pay Organization More For A Great Customer Experience Bozeman, Mont., 10/13/2010 According to the fifth annual Customer Experience Report, a Harris Interactive study sponsored by RightNow Technologies (NASDAQ: RNOW), [...]

Cisco Introduces Customer Collaboration Software to Help Businesses Track and Respond to Social Media Interactions

Cisco Introduces Customer Collaboration Software to Help Businesses Track and Respond to Social Media Interactions.    

OPT Job Posting: Cost Analyst

See the position listed at http://www.onprocess.com/About-Us-Careers.asp#CostAnalyst