Seth’s Blog: Trustiness. We’re all looking for someone to trust. People and institutions that will do what they say and say what they mean. Banks used to use marble pillars and armed guards to make it clear that our money was safe. Doctors put diplomas on the wall and wear white smocks. Institutions and relationships [...]
The Importance of New Product & Service Activations for MSOs
December 5, 2011 By 1 Comment
MSOs are constantly seeking to introduce new products and services to differentiate their offerings from competitors and alternatives. The challenge is how to encourage and increase successful adoption and activation of those new services. In a noisy promotional environment, your message is likely to get lost, ignored, or misunderstood. The stakes are quite high [...]
