The Importance of New Product & Service Activations for MSOs

Dramatic Positive Impact on Activation Rate and Velocity

MSOs are constantly seeking to introduce new products and services to differentiate their offerings from competitors and alternatives. The challenge is how to encourage and increase successful adoption and activation of those new services. In a noisy promotional environment, your message is likely to get lost, ignored, or misunderstood.

The stakes are quite high when introducing new products or services to an established subscriber base. The rate at which your users adopt, as well as the speed at which adoption takes place, can have a dramatic and profound financial impact on all the levers of profitability, including:

• current revenue streams
• service cost avoidance
• lifetime subscriber values

Case Study – How Successful Activation Reduces Subscriber Churn

Watch our new presentation on CE360™ Activations Management for MSOs and see, in an actual client case study, the direct correlation between activation of a new product and dramatically reduced subscriber churn in the SMB space.

For more details, visit our CE360™ Activations for MSOs page on www.onprocess.com.