Original post by Frank Eliason: http://www.eliasonfamily.info/blog/?p=1168 [OPT Take: Many readers may know of Frank Eliason from his ground-breaking social media work at Comcast (full disclosure: a client of OPT). Since then he's moved on to Citibank in a senior role. He blogs on customer service both professionally and personally. This particular post is from his [...]
Article: How Not to Sell A Commodity Product
November 17, 2010 By 1 Comment
OPT Take: While written from a primarily sales orientation, the thinking is consistent with our messages to senior executives and marketing teams. Our emphasis in bold. Original Article: http://www.bnet.com/blog/salesmachine/how-not-to-sell-a-commodity-product/13017 How Not to Sell a Commodity Product By Geoffrey James | November 16, 2010 I’m having an amusing time today negotiating a price for a new car. I’ve [...]
The Cost of Poor Customer Service
December 2, 2009 By Leave a Comment
The Cost of Poor Customer Service – an excellent blog post by the folks at 1to1 media, with subsequent emphasis added here at OPT –sk Think Customers: The 1to1 Blog <!– Engage the 1to1 Media editors on the topics driving customer strategy –> Topic: The Cost of Poor Customer Service by Mila D’Antonio Whether you’re [...]
