by Bhaskar Banerjee & Steve Kirstein, OnProcess Technology, Inc. The higher bandwidth and higher speed that are now available to Cable/Broadband and Telecom companies is allowing them to create many interesting products for what is quickly becoming a “connected” or “smart” home. While home security and monitoring are initial offerings in this context, the [...]
The Importance of New Product & Service Activations for MSOs
December 5, 2011 By 1 Comment
MSOs are constantly seeking to introduce new products and services to differentiate their offerings from competitors and alternatives. The challenge is how to encourage and increase successful adoption and activation of those new services. In a noisy promotional environment, your message is likely to get lost, ignored, or misunderstood. The stakes are quite high [...]
